Apple is set to release iOS 18.1 next week, and the update should bring a host of new features and improvements. One of the most significant additions that hasn't been talked about as much is RCS support for Messages for Business. This means that businesses will be able to use RCS networking to reach iOS users through the Messages app, making it easier for them to connect with customers and provide support.
Previously, "Messages for Business" was limited to iMessage, which meant that businesses could only reach iOS users who had iMessage enabled. With the addition of RCS support, businesses can now reach a wider audience, including those who use Android devices. RCS offers several advantages over traditional SMS messaging, such as higher-quality media sharing, read receipts, and better group messaging.
This change is likely to be welcomed by both users and businesses. Users will appreciate the ability to communicate with businesses through a safe and reliable platform, while businesses will benefit from the increased reach and engagement that RCS offers. Many companies already utilize Messages for Business, including major brands like Home Depot, Four Seasons, AXA, Vodafone, Lowe's, Hilton, Credit Suisse, Sprint, Lush, Air Transat, Bank of America, T-Mobile, 1-800 Flowers, Marriott, Telstra, and Wells Fargo.