The entire focus of an e-commerce site is to convert site visitors into sales. With its myriad of themes and variety of plugins, WordPress makes it easy for users to build an e-commerce website that makes a lasting impression. These four e-commerce sites are great examples of what's possible with WordPress.
The Caesarstone website does an excellent job of highlighting its product with imagery and video and giving users tools to help visualize the stone in their home. The main menu incorporates impactful and action-focused terminology that walks users through the journey of selecting the right color, stone and design for their home.
We especially like the 3D visualizer, which replicates the act of visiting a showroom if one isn't local to you. Small business owners who sell products could do well to incorporate a tool like a product visualizer like this on their site to help potential customers envision how your product or service fits into their lives.
Root Science is a nontoxic skin care company that addresses skin care needs above creating flashy or trendy packaging or messaging. The site is an extension of that, focusing on simple black-and-white design that doesn't detract from the overall brand purpose.
Because the products are more about active ingredients and botanicals -- technical topics that may trip up new users to the site -- Root Science offers a helpful and easy-to-find skin care quiz that matches customers with the right product(s) for their needs.
When thinking about your own website, adding features like a product or service quiz can help guide new visitors through your offerings, improving their experience and increasing conversion rates.
Tonal is a smart home gym system. The site replicates a user's experience with the product, encouraging scrolling and swiping to find product features and highlights (similar to how you'd interact with the Tonal screen). The Workout page features dynamic and engaging embedded video footage of different workouts to give users a glimpse of the Tonal experience.
For small business owners, using dynamic visuals, videos or interactive elements like Tonal does can provide a more hands-on feel of your offerings, helping potential customers connect with your brand and better understand its value.
With an iconic product such as Airstream, the website doesn't have to spend its design and content focusing on promoting the product's benefit. Instead, it's a more traditional e-commerce site centered around creating a seamless buying experience.
On the site, customers can purchase standard trailers and coaches or build their own with its customizable design tool. Here, they can choose size, floor plan, decor and additional options to create a one-of-a-kind trailer that matches the one-of-a-kind experience Airstream offers.
If your e-commerce business is also this straightforward, think about focusing your site design on streamlining the purchasing process.