Why it matters: The Democratic candidate is the first to hit the airwaves in the contest for the open seat in the 4th Congressional District.
State of play: Calvarese, a former union organizer, is spending at least $100,000 on broadcast and cable to reach mainstream voters in a district that leans overwhelmingly Republican, the campaign says.
Zoom in: The 30-second spot features Danielle Robinson, the widow of U.S. Army Sgt. First Class Heath Robinson, who was diagnosed with a rare form of lung cancer after being exposed to burn pits while deployed to Iraq.
The intrigue: Robinson also blasts Boebert for heckling President Biden when he recognized her husband during the 2022 State of the Union address.
What she's saying: "My family deserved better. So did the veterans she voted against," Robinson says in the ad.
The other side: In the campaign's lone debate in September, Boebert defended her vote, saying she puts veterans first.
What we're hearing: Boebert just placed her own media buy for an TV ad on cable and digital services but the content is not yet known.