Good news: Forrester found that 85% of companies leveraging B2B intent data achieved business benefits. Not-so-good: they also identified two key challenges - 60% of respondents struggled to identify members of the buying team and 50% saw too many false positives for accounts showing intent.
TechTarget intent is dramatically different. We deliver the most relevant and precise account- and contact-level intent data available, so you can drive the positive purchase outcomes you're after. With TechTarget intent data, you can more confidently identify in-market accounts, target active buying groups, and deliver the personalized marketing and sales experiences that make all the difference.