How Global Companies Can Succeed in China's Competitive EV Market


How Global Companies Can Succeed in China's Competitive EV Market

Although China's green energy transition and associated economic opportunities are receiving spotlight attention, global automakers are facing steep challenges in the country, from regulatory uncertainties to a fast-evolving innovation landscape. However, industry experts agree that there are ways to successfully navigate the electric vehicle market in China: forming strategic alliances with local players beyond traditional joint ventures, localizing research and development, and cultivating a brand identity that truly resonate with Chinese consumers. With this multi-pronged approach, multinational automakers engaged in the EV battle will have a better chance to thrive in China and markets beyond.

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