Marketing is all about the creative process of the human mind, but after so many years of coming up with brand campaigns, it's not surprising that new ideas can sometimes grow stale. That's where the evolution of AI tools comes in.
Whether companies are using artificial intelligence to gauge a potential customer base or to spark an attention-grabbing subject line in the latest email newsletter, most teams realize the benefits of utilizing AI responsibly to personalize their brand communications and increase their daily productivity with the help of automation. To demonstrate how AI tools have improved the quality of their work life and technological mindset, 14 members from Fast Company Executive Board each offer one specific way marketers can treat AI as a "tool in the shed" to support their creative outlet process, not take it away.
1. DISRUPT CREATIVE BIASES AMONG MARKETING TEAMS.
Marketers should use AI to challenge and disrupt their creative biases. By feeding AI unconventional data and prompting it to generate ideas that contradict their initial instincts, they can break free from traditional thinking patterns. This approach forces teams out of their creative comfort zones, fostering innovation and pushing the boundaries of what's possible in their marketing strategies. - Chris Dyer, Leadership Speaker