Professional users, what would it take for you to accept an...


Professional users, what would it take for you to accept an...

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You should upgrade or use an alternative browser. Apple's recent purchase of Pixelmator opens the doors to a lot of conversations. Whilst I've seen one really cool theory of them baking it directly into MacOS, I think it more likely Apple might add it to their professional software suite. Within this is the prospect of them rebranding Photomator as the new Aperture.

At the same time Apple are not fans of offering software for a one-off purchase. Both Logic and Final Cut on iPad are sub-only; it is likely the Mac versions will follow suit.

And as Apple like yours and my money more than anything else we will likely see a bundle. Thus an 'Apple Pro' subscription offering that packs together Final Cut, Logic and Aperture (nee Photomator) into one monthly payment.

My question then is what would it take for you to pay for such a bundle when you're used to one-off licence costs?

Lets assume Apple charge $10 a month per app with a 'cross-buy' unlocking both the Mac and iPad versions. We might then get a discounted bundle for $30 which puts all three (six) apps together with additional iCloud+ storage as a bonus. They might also offer things like Final Cut camera as bundle-only together with iPhone extensions of Pixelmator and Logic.

I don't foresee Apple 'doing a Google' and offering more advanced AI features for Pro customers but you never know.

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