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Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Mustafa Suleyman wrote on X, "Simplicity is one of the core principles I am focused on."
Removing Bing features. Instead of adding new features to Bing, Mustafa Suleyman said the Bing team has "unshipped 27 features." He said these efforts remove complexities.
He praised the Bing team for being "brave enough to undo complexity is important."
Mustafa Suleyman did not specify which features were removed.
Undoing previous efforts. This seems to take a different approach from his predecessor, Mikhail Parakhin, who was the previous head of Microsoft Bing Search and Microsoft Advertising. He is now the CTO at Shopify.
The post. Here is the post from Mustafa Suleyman where he wrote, "Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important."
Why we care. Bing Search is known to have a fairly cluttered interface. Maybe removing some features can help remove some of that clutter and improve the overall interface.
We also have not seen a lot of new Bing Search features, outside of testing and rolling out generative AI features in Bing.
Maybe these efforts will help Bing gain market share - or maybe not - who knows.
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About the author
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Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.