Celeste has worked in the online marketing space for twenty years. She has written for sectors including tourism, sustainability, education, lifestyle, food, and marketing. You can find her work featured by Green Building Media South Africa, Stodels Gardening, and The Post House Hotel. In magazines, you may have seen her in The Cape Times, Oprah South Africa, and The Property Magazine. While you can find her writing up on the latest SEO trends and exploring digital techniques during the day, her love of story-telling carries on in enriched games and books after hours.
SearchGPT is making its way to public use. While Google still owns 91.6%of the search market, Answer Engines, like SearchGPT, are slowly making their way into the public's use and could change the way users interact with the internet. Forever.
In this article, we will look at SearchGPT vs. Google Search, compare traditional and AI-powered search engines, and discuss how they will affect your online presence.
SearchGPT is OpenAI's solution for users who want to retrieve information from the web within a conversational context. They have used their ChatGPT Language Models and combined them with their AI technology to create an Answer Engine that scans the web and gives users answers to their queries.
Answer search engines are usually back-powered by AI technology. Instead of providing links that have been resourced through algorithms and keyword references like traditional search engines, Answer engines give the user an answer in a concise, conversational manner. The user can choose to find out more information by following through on a citation link, but ideally, they shouldn't have to.
The biggest difference between the two search engines is how the search results are presented. While Google gives a list of ranked pages, which results in an explorative experience, SearchGPT provides detailed, direct answers.
But it doesn't end there.
There is also the personalization element. AI-powered engines have the capacity to maintain a conversation. They can give results based on context and prior queries, enabling a user to ask follow-up questions. While Google can personalize results based on past searches and location, it cannot do it within a conversational context.
Google has incorporated AI into its technology, with Google Snippets and Google AI Overview, but these technologies still pull results/text from the original website. It does not attempt to rewrite in a conversational manner.
The biggest takeaway between these two searches that you should know about is the way the user interacts with you. With traditional search engines, such as Google, you compete with other sites to get into the top ranks of search results pages (SERPs). You can do that through organic optimization techniques, such as SEO, or you can do it through paid advertising, like pay-per-click (PPC). The goals are to get users to click through to your website and gain traffic. Once the users are on your site, you can drive conversions with high-quality content and easy-to-use calls to action (CTAs) to buy your products or use your service. It's a straightforward user journey.
But with SearchGPT and other answer search engines, the likelihood of a user clicking through to your site is lower. The answer search engine will provide the user with an answer that they have scanned the web for.
There will be citations that allow the user to click through your page, but often, the user won't need to. The answer will be given to them in a conversational, concise manner.
Answer search engines like SearchGPT don't act like the middle man, like Google and other traditional search engines do. They give the end result. This will directly impact how businesses and websites currently optimize and create content for their website. You will have to update your Online strategies for this emerging technology.
Let's dive deeper into the differences between these two types of search engines.
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Google has already started implementing AI-driven search options and integrating them into its current results. They started this a while ago with their Snippets, which are improving and providing more versatility with their AI Overview. It will essentially give users an AI-powered response to direct queries but still offer website rankings underneath.
This will change Google from a traditional search engine, into a hybrid, giving users the best of both worlds. At the time of this article, this is still being tested in certain parts of the world and has yet to be rolled out as a standard feature.
SearchGPT and other answer search engines will be creating a new way for users to access information on the web that promises to be cleaner and more conversational, personalized. Business and content creators will have to learn, adapt, and modify the way they create content to interact with users on this new platform. Time will tell what techniques and optimization methods work best.
Overall, it does mean that Google might potentially lose its dominance in the search engine market and have to share its space with this new, emerging technology. More search engines will mean more opportunities for businesses to optimize and strategize for, as there will be more top spots now to compete over.
Get your online presence optimized for AI technology today to answer search engines and stay ahead of the curve. The innovative team at WebFX can implement modifications to your website and content strategy to cater to this new potential market share.
Call us now at 888-601-5359 to talk to a strategist immediately and begin the process. Stay ahead of the technology search curve with WebFX and get a further understanding of how emerging trends affect your business.