WTMJ in Milwaukee is launching an afternoon magazine-style program called What's Brewing Wisconsin.
The show will be hosted by Morning Blend veteran Tiffany Ogle (pictured left) while Stephanie Brown (right), most recently a community reporter for TMJ4 News, will be the new show's field correspondent and fill-in host. Ogle will also continue her co-hosting duties alongside Molly Fay on The Morning Blend.
"What's Brewing Wisconsin will be a fun daily snapshot of what's happening locally. From restaurants to travel, to fashion trends, our goal is to introduce our audience to local gems they may not know about," said executive producer Kim Buchanan. "This show will be more fast-paced and focused on segments outside of the studio setting."
The station said some segments on What's Brewing Wisconsin will be sponsored, giving local entrepreneurs, businesses and organizations the opportunity to showcase their products and services. Both shows are produced by the sales and marketing teams at TMJ4 and are separate from the news division.
"We're excited to give our featured guests this unique platform to highlight what they're doing in our community," said station manager Gregg Schraufnagel. "What's Brewing Wisconsin will provide a way for the audience to connect with local experts on a huge variety of topics."
What's Brewing Wisconsin will air at 3 p.m. starting March 10.