The UK-based company is expanding its reach into the U.S. market
Radioplayer and NPR have partnered to deliver enhanced metadata and distribution services across the dashboards of connected cars. The company said this collaboration will enable a better, more connected in-car radio experience for NPR's listeners. The partnership announcement was made during NAB Show New York.
According to a joint statement, by leveraging Radioplayer's advanced Hybrid Radio technology, NPR's stations can deliver rich metadata -- such as station logos, song information and program details -- directly to connected car dashboards across the United States.
Radioplayer CEO Yann Legarson described the partnership as a "major milestone" as the company expands its reach in the U.S. market. "With our focus on enhancing the radio experience in connected cars, we're excited to bring NPR's world-class content to more drivers, ensuring that radio remains at the heart of the connected car revolution."
Badri Munipalla, vice president of distribution at NPR, said the partnership with Radioplayer "opens up new possibilities for NPR Member stations to deliver a richer, more interactive experience to listeners in cars."
UK-based Radioplayer is already established in the European and Canadian markets through partnerships with broadcasters and automotive manufacturers such as Audi, Volkswagen and BMW.
In addition, the company said NPR will benefit from the Radioplayer Data Platform, which offers insights into listener behavior and engagement. "This data will enable NPR to optimize content delivery, enhance user experience, and unlock new business opportunities in the connected car landscape."