A native of Beaumont, J.C. Reid graduated from the University of Southern California after studying architecture and spent his early career as an architect in New York City. He returned to Texas in 1995, retiring from architecture but creating his own Internet business in Houston. As his business became self-sustaining, he began traveling Houston and the world to pursue his passion: eating barbecue.
He began blogging about food and barbecue for the Houston Chronicle in 2010 and founded the Houston Barbecue Project in 2011 to document barbecue eateries throughout the area. Just last year, Reid and others founded the Houston Barbecue Festival to showcase mom-and-pop barbecue joints in the city. The 2014 event drew 2,000 guests to sample meats from 20 restaurants.