Brazil is one of Fiat's largest markets, with a local production of over 18 million units.
Fiat introduced "Tributo 125" editions of its entire model range in Brazil, as part of the celebrations for brand's 125th birthday in 2024. The models are based on the best-selling versions of the Argo hatchback, Pulse subcompact SUV, Fastback coupe-SUV, Strada and Toro pickups, enhanced with a special content package, new colors, and Tributo 125 emblems.
Interestingly, the local arm of Fiat describes the brand as "half-Brazilian, half-Italian", emphasizing the close ties with the South American country. Brazil is one of the most important markets for Fiat, something that is evident from the highly localized range and the fact that over 18 million Fiat vehicles have been produced in Brazilian factories over the years.
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The special editions feature a white exterior (gray and black are also available), combined with a black roof, and dark-finished wheels. The pictured Alaska White shade with a pearlescent effect is offered for the first time in the Argo, Pulse, Fastback, and Strada.
Other unique touches include the darkened Fiat badges, the gold flag mounted on the grille, and the Tributo 125 emblems on the profile.
The interior is upholstered in genuine leather, with bronze inserts/accents and the Fiat flag finished in gold. Standard equipment is quite generous in all Tributo 125 special editions, including digital A/C and infotainment touchscreens (mostly the 10.1-inch unit).
The Tributo 125 models are already available to order in Brazil. Prices start from R$93,990 ($17,283) for the Argo small hatchback, R$128,990 ($23,719) for the Pulse subcompact SUV, R$133,990 ($24,639) for the Fastback coupe-SUV, R$134,490 ($24,731) for the Strada pickup, and R$184,490 ($33,925) for the Toro pickup.
This is not the first time Fiat celebrates an anniversary with special editions. Five years ago, the company introduced 120th editions of the Fiat 500, 500L, and 500X in Europe, with the small SUV also arriving in the US market.