BLACKPINK's Jisoo is booked and busy. So we now know there was a reason behind her front-row appearance at the Tommy Hilfiger NYFW show, after all. Weeks after the runway, the BLACKPINK member finally joins the Tommy Hilfiger family as global brand ambassador.
On October 22, 2024, Tommy Hilfiger dropped the news of Jisoo's appointment in a recent Instagram carousel. The three-part post includes Jisoo for the brand's Fall 2024 campaign. She's seen cruising on an open-top, double-decker bus in New York City, posing at the very top and later, at the door, in classic and "uniquely Tommy" attire. The singer-actress embraced fall dressing in a Breton-striped cardigan, buttoned up and styled with a short dark-wash denim skirt. She layered on a beige wool coat and slipped into a sleek pair of black knee-high boots.
Her glam was kept simple for the photoshoot. She wore her long black hair down in loose, easy-breezy waves and embraced her natural middle part. Jisoo also opted out of nail polish -- with an exception of her thumbs, which were embellished with Tommy Hilfiger's signature colorblock logo. "NYC - #JISOO's in your area! Our newest global brand ambassador joined us in the city where it all began," the brand captioned the post. See the full campaign here.