The secret to viral content is no longer a fluke; it's a formula, thanks to the rise of artificial intelligence (AI)-driven tools that have recently moved beyond skepticism and into wider-spread adoption.
These tools act as a magnifying glass, leveraging AI's precision to ensure content resonates far more effectively than we've ever seen -- and, as a result, turning content creation and influencer marketing into two of the most powerful strategies for brands this year.
One new company quietly gaining traction as a must-have in this space is RAD Intel, which leverages AI within a highly sophisticated platform to help organizations craft authentic and impactful campaigns.
At a very high level, the intelligence platform makes sure the right people see any given brand, product, or service in new and interesting ways -- and then act on it.