Netflix beats subscriber estimates as ad tier grows

By Sara Fischer

Netflix beats subscriber estimates as ad tier grows

Why it matters: For now, most of Netflix's growth is still driven by ad-free memberships. But the company expects ad-supported memberships to begin driving most of its growth by 2026.

Zoom in: Netflix's earnings report, which typically serves as a bellwether for the rest of the streaming industry, showed continued financial momentum.

Yes, but: Because the streaming giant started to focus more on revenue growth, it will stop reporting subscriber increase figures as part of its earnings reports next year.

Zoom out: Netflix attributed strong subscriber growth to the launch of a few new hits, including TV shows like "The Perfect Couple," "Nobody Wants This" and the fourth season of "Emily in Paris," as well movies like "Beverly Hills Cop: Axel F," "Rebel Ridge" and "Officer Black Belt."

The big picture: Hollywood's momentum was stalled at the outset of the year thanks to the previous year's dual writers and actors strikes that delayed production and content schedules.

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