The Problem With New Online Polls

By Taegan Goddard

The Problem With New Online Polls

Nate Cohn look at the faults of "so-called online opt-in panels" and why these polls tend to fare poorly despite their popularity.

"Nonetheless, a majority of polls are now conducted in exactly this way: fielded online using people who joined (that is, opted into) a panel to take a survey, whether by clicking on a banner ad or via an app. Traditional polling, in contrast, attempts to take a random sample of the population, whether by calling random phone numbers or mailing random addresses."

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