Apple's designs are 'iconic' because of repetition and laziness


Apple's designs are 'iconic' because of repetition and laziness

Looking at the new Apple iPhone 16 series, it's hard to tell what's new at a glance. Year after year, we've seen minor variations on inoffensive colors (with the occasional exciting addition), the familiar boxy metal trim, and an ever-growing camera island. An iPhone always looks like an iPhone, and that's the way Apple likes it. But it's not just us in the Android camp who are becoming a little bored by this seemingly lazy approach to smartphone design.

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