STATE Farm has pulled its commercial from the upcoming Super Bowl.
The insurance company is facing criticism following the devastating wildfires in Los Angeles.
State Farm is taking fury from California homeowners after fires swept through thousands of homes and killed an estimated 25 people.
Just months before the fire, State Farm revoked fire coverage for tens of thousands of residents.
This has left many homeowners with nothing after losing their homes.
Many celebrities have called out the insurer for those cancellations.
Rob Schneider has called them a "pile of crap."
With all of the chaos unfolding, State Farm was originally meant to run a commercial during the Super Bowl.
This plan has since been scrapped after the fires broke out.
Fox was reportedly charging $7 million for a 30-second ad slot this year.
There is no word on whether or not State Farm paid the fee before pulling their ad.
"State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy," the company said after pulling the ad.
"State Farm serves more [than] 8 million customers in California - more than any other insurer - and we've been doing this for nearly 100 years.
"Our claims force is the largest in the industry and we are bringing the full scale and force of our catastrophe response teams to help customers recover - whether they are on the ground in LA or across the country.
"We are proud to report that our customer contact is at 90%. We've received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers' hands.
"These numbers will continue to rise as residents return and assess damage.
"Our focus is firmly on providing support to the people of Los Angeles.
"We will not be advertising during the game as originally planned."
State Farm ran an ad last year to the more than 123 million viewers who watch the 2024 Super Bowl.
It featured Arnold Schwarzenegger and Danny DeVito.
State Farm is still expected to air commercials in the next two rounds of the NFL playoffs.