The latest account wins, acquisitions, mergers, and product launches
The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report.
50,000feet
Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive brand transformation solutions to a diverse global client base. Long Dash CEO Kate Watts will become CEO at 50,000feet, as Jim Misener transitions to the role of president.
Bolser
Streaming service National Theatre at Home extended its contract with digital agency Bolser.
Brennan Nevada
Brennan Nevada, a New York-based Black, female-owned public relations and media agency for tech companies, startups, and venture capitalists, launched new podcast "Bald & Buzzed with Brennan," saying it will create content and a space exclusively for people without hair who have not been embraced or celebrated due to outdated beliefs, stigmas, and stereotypes set by society.
Buddy Media Group
Buddy Media Group will lead luxury hospitality company Cheval Collection's international social media, paid, influencer, and content creation, taking complete control of its social platforms and paid social marketing.
Bullish
Brand consultancy and investment firm Bullish launched the recent rebrand by Brazilian-inspired premium footwear company Movers, along with its accompanying direct-to-consumer presence on moversbrazil.com.
Courage Inc.
Courage Inc. emerged from a competitive pitch process to become the new agency of record for SkipTheDishes, which also announced the return of Jon Hamm as the face of the brand.
Crossmedia
Crossmedia will be the new global strategic media partner for multibrand fashion destination Zalando, following a review led by R3.
Ebiquity
Media investment analysis firm Ebiquity is now part of Ad Net Zero's Chartered Steering Group, helping shape Ad Net Zero's strategy for supporting advertisers, agencies, media owners, and stakeholders to work toward the goal of net-zero emissions by 2050.
Erich & Kallman
Independent agency Erich & Kallman was named as the new creative agency of record for Taylor Farms, a producer of healthy, fresh foods. The first campaigns spawned by this relationship are scheduled to debut early next year.
Gravity Global
Full-service marketing consultancy Gravity Global announced its acquisition of social media agency VOCO to bolster its organic social media capabilities.
Milk Agency
Newly launched smart fitness brand amp awarded work for brand strategy, content creation, and social media to full-service agency Milk Agency.
Minds + Assembly
Minds + Assembly acquired HashtagHealth, an agency focused exclusively on social media for healthcare brands. HashtagHealth will become a fully integrated division of Minds + Assembly.
Nisum
Technology consulting partner Nisum established a new business hub in Lima, Peru. The company said its digital transformation services, ecommerce platforms, and supply chain optimization services can tap Peru's $9.9 billion addressable Information and communications technology market in industries such as finance, logistics, mining, and retail.
The One Club for Creativity
The One Club for Creativity revealed its jury presidents for The One Show 2025: brand-side/in-house, David Lee, chief creative officer, Squarespace; branded entertainment, Malcolm Poynton, global CCO, Cheil Worldwide; creative use of data/creative use of technology, Nancy Crimi-Lamanna, CCO, FCB Canada; cultural driver, Bianca Guimaraes, partner and executive creative director, Mischief; design, Liza Enebeis, creative director, partner, Studio Dumbar/DEPT; direct marketing: Vicki Maguire, CCO, Havas London; film and video: Javier Campopiano, global CCO, McCann Worldgroup and McCann Global; gaming: Taj Reid, global chief experience officer, U.S. CCO, Edelman; integrated, experiential and immersive, Chris Beresford-Hill, worldwide CCO, BBDO; Fusion Pencil: Walter T. Geer III, CCO, innovation, North America, VML; Green Pencil, Barbara Humphries, ECD, The Monkeys; health and wellness, pharma: Wendy Lund, chief client officer, WPP; intellectual property and product design, Ronald Ng, global CCO, MRM; moving image craft and production, Irene Kugelmann, CCO, DDB Group of Cos.; music and sound craft, Joel Simon, CCO, JSM Music; out-of-home, print and promotional, Kainaz Karmakar, CCO, Ogilvy India; public relations, Patricia Ávila, regional director for Latin America, Ágora; radio and audio, Suhana Gordon, CCO, LoveSong; social media, Federico Duran, senior vice president, ECD, .monks; and Sustainable Development Goals Pencil, Thomas Hongtack Kim, CCO, partner, Paulus.
Preacher
Independent agency Preacher set up shop in Amsterdam. Co-founder Seth Gaffney has already relocated and hired the office's first mission director, Sabrina Gorini.
RAD Intel
Artificial-intelligence-powered audience insights platform RAD Intel added state-by-state functionality to give agencies and brands hyper-relevant data and insights on both macro- and micro-influencers.
St Luke's
St Luke's will be the creative agency of record for plant-based meat alternative brand THIS, covering brand communications, out-of-home, social, and television.