After every election, there's a winner and a loser. That's one of the things we like about politics: somebody wins (always more fun) and somebody loses. But it's not just the candidates who win or lose; it's actually a whole slew of people -- and there are so many more in a big quadrennial presidential election like this one We can't possibly catalogue all the winners and losers from the campaign's fallout here, but we will try to enumerate the major ones.
Here it goes:
WINNER: Melania Trump. She played it classy, staying mostly above the fray but still managing to have her voice heard with a runaway best-seller and strategic appearances that maximized her impact. Beautiful? Absolutely! But smart and savvy, too.
LOSER: Jill Biden. She took the only route she knows -- down and dirty, protecting her ticket to fame and fortune. yeah, she held onto that old bag 'o bones as long as she could -- hiding him, protecting him and shielding him up till the last possible moment. The evasions and the delay cost the Democrats Big Time -- and God only knows how much it cost our country.
WINNER: Social media and podcasts. Trump reached new audiences and new generations, transmitting his messages to millions who might not otherwise have heard him. He catapulted the GOP into a new era and showed that you really can teach an old dog new tricks.
LOSER: Legacy media, aka vintage media. WaPo, NYT, NBC, ABC, CBS, PBS, etc all bombed out. They were woefully inadequate, devious, arrogant and smug. And they were swamped by cyber media. Yes, this was the year that even Fox News began to grow stale.
WINNER: Joe Rogan. He got the Big Interviews in a timely fashion and made the Bid Endorsement in the nick of time. He dominated.