November 13, 2024 // Franchising.com // SPRING, TX - Huddle House has inked its largest franchise deal in its history, securing 20 units across Texas. The agreement, led by WE Food Enterprises Hospitality Group LLC (WE Foods), demonstrates Huddle House's appeal, as new and multi-unit franchisees invest in the brand.
Known for accelerating the success of businesses with innovative people-centric processes and technology, WE Foods is eager to expand Huddle House across the Lone Star state. The first location is targeted to open by June 2025 in Spring, TX, with three additional openings planned in surrounding areas that month.
Justin Criswell, financial executive, and CIO of WE Foods, is one of the leading operators spearheading this latest venture. With over 20 years of experience in management and corporate finance across diverse industries, Criswell has built a reputation for driving growth and delivering results.
"Our team has extensive experience in the restaurant industry, and we have actively sought the right franchise opportunity for quite some time. The Huddle House franchise team has been exceptional in supporting our vision to bring people together," said Criswell, CIO of WE Foods. "Huddle House stood out to us because we aligned with its values and mission. We hope to create a welcoming hub for colleges, local schools, and families while creating meaningful job opportunities for students."
Christian Hanks, another key operator within WE Foods, highlighted the group's attraction to Huddle House for its exceptional value, diverse menu, and welcoming community atmosphere.
"My passion lies in delivering outstanding customer experiences that foster a sense of community around our brand. I look forward to cultivating an inviting atmosphere that keeps our customers coming back for more," said Hanks. "I'm thrilled to embark on this journey with Huddle House, a brand that perfectly aligns with my values of quality and community, and I can't wait to contribute to its mission of bringing people together over great food and unforgettable moments."