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Data and AI are key to designing and delivering those demands. Using IBM watsonx, an AI and data platform built for business, and powerful AI models, including IBM Granite, IBM enhanced existing app features such as SlamTracker -- the premier scoring application for the U.S. Open that features AI-generated match previews and recaps -- and added new ones like Match Reports, AI-generated post-match summaries that are designed to get fans quickly up to speed and use AI commentary, which adds AI-generated spoken analysis to match highlights.
Beyond enabling a highly curated fan experience, IBM automated key workflows to greatly enhance the USTA editorial team's capabilities and drive productivity gains. Over the first two days of the U.S. Open, the AI content engine produced nearly half of the content that was created for the entire tournament. With the help of generative AI, the USTA editorial team produced 64 match reports on the first day -- a productivity boost of more than 300% compared with 2023.
These kinds of tangible benefits are driving organizations of all types, across all industries, to accelerate AI adoption to transform their customer and employee experiences to amplify innovation, unlock creativity, and boost productivity.