Scoop: Amazon eyes news partners for revamped AI Alexa voice assistant

By Sara Fischer

Scoop: Amazon eyes news partners for revamped AI Alexa voice assistant

Why it matters: The company plans to debut a new, smarter version of Alexa, using generative AI to power customized responses to real-time user queries about the news.

State of play: The tech giant is eyeing preliminary tests with several publishers who it hopes can serve as launch partners for the revamped Alexa late next year, according to a person familiar with its plans.

Amazon also works with a handful of media companies to distribute news content through flash briefings -- short briefings anchored by news personalities -- on Alexa-powered devices.

The big picture: The AI era is proving lucrative for media publishers looking to offset a slowdown in ads and subscription fatigue.

What to watch: Looking ahead, Amazon wants to add more news partners as it scales the devices and platforms Alexa powers.

Previous articleNext article

POPULAR CATEGORY

corporate

12286

tech

11464

entertainment

15252

research

7035

misc

16117

wellness

12376

athletics

16146